Drucker

Notes mentioning this note

Build and sell
[[Drucker]] said that [[Business]] has only two basic functions: Innovation and Marketing ([[Marketing is design]]).
MBO ignores processes
[[Deming]] in point 11b of his [[14 Points for Management]] directly opposes [[Drucker]] who first popularized Management by objectives in...
Marketing is design
[[Drucker]] wrote that “the aim of marketing is to make selling superfluous. The aim of marketing is to know and...
Build and sell
[[Drucker]] said that [[Business]] has only two basic functions: Innovation and Marketing ([[Marketing is design]]).
MBO ignores processes
[[Deming]] in point 11b of his [[14 Points for Management]] directly opposes [[Drucker]] who first popularized Management by objectives in...
Marketing is design
[[Drucker]] wrote that “the aim of marketing is to make selling superfluous. The aim of marketing is to know and...

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