JTBD by data teams

1. data activation – making operational data available to the teams that need it
2. metrics management  – the business needs shared definitions and a baseline of key metrics
3. proactive insight discovery – team members outside of the data team are limited in the questions they can ask by their limited knowledge of what data exists and what questions can be asked
4. driving experimentation – driving measurable impact to the business through A/B experimentation moving key business metrics in the right direction
5. interfacing with the data – empowering team members across the business with the information and conclusions they need to be unblocked!

![[jtbd_modern_data_teams_vis-1024x576.jpeg]] Reference: https://locallyoptimistic.com/post/building-more-effective-data-teams-using-the-jtbd-framework/