Oren Klaff

Persuasion

YOU NEED THREE BASIC IDEAS TO EXPLAIN ANYTHING TO A BUYER, INVESTOR OR PARTNER.

First, you have to put your thing in CONTEXT of human suffering … even if it’s a stapler, accounting software or whiteboard marker (yes, even staplers cause stress and suffering.)

Then, you need to have ignite their CURIOSITY about the thing …

And finally, use CALCULATIONS to cement your explanation.

1. CONTEXT
2. CURIOSITY
3. CALCULATIONS

For example, I’d explain the “Pain Pill” (that weird thing pictured above like this):

“You ever feel bone-tired and have low-motivation?

That’s your body saying that you should rest …. drink a beer … take a few days off.

Or maybe it’s NOT saying that … but what else could it be?

How about this?

It’s Anger …. stored in your 3 major back muscles. It’s Fear …. stored in your 4 stomach muscles. It’s Burdens … stored in the THIRTY FOUR muscles of neck and shoulders.

That’s FOURTY ONE muscles causing 11% decreased blood flow, 16% lower oxygen delivery, 20% more lactic acid buildup, and accumulation of 10 major toxic metabolites.

The Pain Pill gets into each of those 41 muscles because it weighs 44-lbs and can concentrate 200 pounds of force to release the knots causing all kinds of pain, tension, stress and exhaustion.”

DONE.

Setup, Intrigue, Reveal (same as the prestige?)