How to Pitch Your Startup, Kevin Hale

Startup Idea: Problem, Solution, Insight

Problem: Popular, Growing, Urgent, Expensive, Mandatory, Frequent

SISP - NO!

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Don’t sell us We’ll sell ourselves

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Do I understand idea? Am I excited by idea? Do I like the team?

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Just be CLEAR

A clear idea is the foundation for growth

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I make it legible I make it simple I make it obvious

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Legible ideas can be understood by people who know nothing about your business

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Avoid… Ambiguity Complexity Mystery Ignorable

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Conversational No Jargon No Preamble Reproducible

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