How to Pitch Your Startup, Kevin Hale
Startup Idea: Problem, Solution, Insight
Problem: Popular, Growing, Urgent, Expensive, Mandatory, Frequent
SISP - NO!
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Don’t sell us We’ll sell ourselves
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Do I understand idea? Am I excited by idea? Do I like the team?
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Just be CLEAR
A clear idea is the foundation for growth
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I make it legible I make it simple I make it obvious
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Legible ideas can be understood by people who know nothing about your business
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Avoid… Ambiguity Complexity Mystery Ignorable
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Conversational No Jargon No Preamble Reproducible